Malaria Consortium branding

When I joined Malaria Consortium there was no formalised brand apart from their logo. An NGO that does fantastic work saving lives deserves a better brand structure to deliver the respect they have earned.

The colours and look across the brand are designed to show that MC are experts in fighting malaria. The biggest challenge was designing the range of publications that MC produce. I created a consistent look across the suite which also allows each publication to indicate the type of content that the reader was going to discover, may that be a scientific journal or project brief.